LIP® Tip: Preparing for a New Ad Campaign


You started a new ad campaign, but never told LIP…

A new ad campaign = Increased call volume
(Sometimes up to 10, 30, or even 50 calls per hour!)

If we are unaware of new campaigns or significant increases in your marketing plans, staffing and coverage issues will likely have a negative effect on your firm (and others across the country).

To best prepare for a new ad campaign, we recommend this September LIP Tip:

Send us the following details at least two weeks ahead of the campaign start date. We’ll handle the rest!

  • Campaign Case Type
  • Start Date
  • Estimated Weekly Call Volume

Though not required, it is also helpful for us to know the market, advertising medium, and actual schedule of ads. And, if you prefer customization, please include any new scripting ideas. Advance notice allows us to ready your account for increased calls and staffing adjustments.

For existing clients, contact our client success team at

Not a client and interested in speaking with LIP?
Call (800) 896-4611 or email


We offer volume-based pricing plans, so you only pay for the services you use. Don’t miss another opportunity. Contact us today to see how we can help.


We’re more than just another telephone answering service that decided to start taking calls for law firms. We were founded as, and remain, 100% legal intake, and our intake specialists have completed more than 2 million intakes.


Whether a call is about an auto accident, slip and fall, medical malpractice, pharmaceutical injury, nursing home abuse, or workers’ compensation claim, our legal intake specialists have the training, experience, mindset, and tools needed to handle it.