LIP® Tip: Preparing for a New Ad Campaign
You started a new ad campaign, but never told LIP…
A new ad campaign = Increased call volume
(Sometimes up to 10, 30, or even 50 calls per hour!)
If we are unaware of new campaigns or significant increases in your marketing plans, staffing and coverage issues will likely have a negative effect on your firm (and others across the country).
To best prepare for a new ad campaign, we recommend this September LIP Tip:
Send us the following details at least two weeks ahead of the campaign start date. We’ll handle the rest!
- Campaign Case Type
- Start Date
- Estimated Weekly Call Volume
Though not required, it is also helpful for us to know the market, advertising medium, and actual schedule of ads. And, if you prefer customization, please include any new scripting ideas. Advance notice allows us to ready your account for increased calls and staffing adjustments.
Questions?
For existing clients, contact our client success team at support@legalintake.com.
Not a client and interested in speaking with LIP?
Call (800) 896-4611 or email info@legalintake.com.
